Beautify by Amna Founders' Story

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The Power Couple, Suleman & Amna

Back in the days, the beauty industry in Pakistan had a very distressful and gloomy state of affairs. In the 90’s the only way you could had the chance to get glammed up was either go to an expensive salon which was not an option for the masses , make do with the low quality products in the local market or request a family/friend living abroad to get a few international products


  • Suleman & His Wife Amna Suleman Are The Two Pioneers & Masterminds Behind Beautify By Amna. Suleman Belongs To A Background Of Cosmetic Manufacturing & Has A 15 Year Experience In Providing Consultancy To Different Companies Regarding Ingredients, Markets, Packaging & Branding . Suleman Is The Science Behind The Brand While Amna Adds In The Creative Inspiration Behind The Product Line. Amna Works As A Professional Makeup Artist & A Beauty Consultant In Pakistan & Dubai. With Respect To That She Is The One Who Heads The Product Campaign, With Her Vast Experience In The Field Of Makeup Artistry She Has All The Know-How Of Makeup & Skincare Hence She Chooses Everything From The Formula To The Finish & Delivers The Final Product With Finesse. The BBamna Pro Makeup Brush Is One Of Her Finest Creations Whereby She Designed And Handpicked All The Brushes Which She Deemed Were An Essential Part Of Any Beginner Or A Professional Makeup Artist. She Has Been Conducting Makeup Master Classes For Over A Decade Now & Believes That Every One, Be It A Man Or Women Deserves An Access To Good Quality Beauty/Skincare Products At Affordable Prices.



During One Of Amna’s Makeup Workshops’, She Needed A Few Products To Include In Her Master Class Goody Bags. Suleman Being The Product Genius Came Up With A Foundation Blender That Was As Good As The Higher End One. The Clients Were Extremely Happy & Satisfied With The Product. This Gave Them An Idea Of Making Products That Were As Good As Their Higher End Counterparts In Sephora But Easy On The Pocket! Later On, They Developed Their Signature Gold & Roses Serum That Is To This Day One Of Their Most Sold Products .They Tested The Serum For Over Two Years On Themselves Before Finally Launching It In The Market.

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THEY LAUNCHED THEIR 24K GOLD & ROSES SERUM & PORFADE PRIMER JUST TO SHOWCASE HOW IMPORTANT IT IS TO LOOK AFTER & PREP YOUR SKIN BEFORE APPLYING MAKEUP.The brand has now turned into one of the most successful E commerce beauty/skincare venture in Pakistan & very soon their products will also be launched in Dubai. The brand currently has a Gold & Roses Serum, Porfade Primer, a professional makeup brush set & the infamous foundation blender. Their visionary focus & rebellious spirit is highly commendable & the reason behind the success of Beautify by Amna today.

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Beautify BY AMNA is owned by XISMEDIA

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